Confessions Of Two Sales Guys – Let’s Be Honest About Sales Meetings

Marketing TipPeople forget claims but remember stories.

Marketing TipReferrals close faster than cold leads, always ask for one.

Marketing TipConsistency beats intensity in marketing, every time.

Marketing TipNobody reads your About page as closely as you think — but they check it.

Marketing TipNail the first line of every email — it decides the open.

Marketing TipYour best case study is worth ten blog posts.

Marketing TipYour FAQ page can quietly close more sales than your ads.

Marketing TipFollow up seven times before you call a lead dead.

Marketing TipYour competitors' reviews are a free research report.

Marketing TipA weak headline kills a great offer.

Marketing TipA newsletter people open beats a website nobody visits.

Marketing TipDon't bury your phone number three clicks deep.

Marketing TipData tells you what happened; customers tell you why.

Marketing TipYour best marketing asset is a happy customer's quote.

Marketing TipYour pricing page should answer objections, not just list numbers.

Marketing TipCut the jargon; write like you talk.

Marketing TipShort emails get read. Long emails get skimmed.

Marketing TipYour homepage has 5 seconds to make its case.

Marketing TipA confused visitor doesn't convert — clarity beats cleverness.

Marketing TipAsk happy customers for reviews the day they're happiest.

Marketing TipYour slowest page is costing you customers right now.

Marketing TipGive before you ask; earn attention before you spend it.

Marketing TipPeople skim; format for the skim.

Marketing TipTest your subject lines before you test anything else.

Marketing TipDon't launch on a Friday.

Marketing TipSocial proof beats self-promotion every time.

Marketing TipPeople buy outcomes, not features.

Marketing TipRepurpose one great piece of content five different ways.

Marketing TipA slow response time is a silent no.

Marketing TipA great offer fixes more problems than great copy.

Marketing TipOne clear message beats three vague ones.

Marketing TipMake your unsubscribe link easy to find, not hidden.

Marketing TipA campaign without a goal is just noise.

Marketing TipTrack the metric that ties to revenue, not vanity numbers.

Marketing TipVideo converts better than text on a landing page.

Marketing TipRetargeting works because most people don't buy the first time.

Marketing TipGreat branding makes marketing cost less.

Marketing TipA niche audience outperforms a vague one.

Marketing TipSales and marketing should share one definition of a "lead."

Marketing TipThe riskiest headline usually wins the A/B test.

Marketing TipKnow your customer's exact words before you write your own.

Marketing TipA single strong testimonial beats a wall of logos.

Marketing TipThe best time to ask for a referral is right after a win.

Marketing TipIf you wouldn't forward it, don't send it.

Marketing TipSend the email you're afraid is too short.

Marketing TipIf everyone is your customer, no one is.

Marketing TipIf your CTA isn't obvious, you don't have one.

Marketing TipThe fortune is in the follow-up, not the first pitch.

Marketing TipA/B test one variable at a time, not five.

Marketing TipMarketing without measurement is just guessing with style.