Marketing Tips
Marketing TipThe riskiest headline usually wins the A/B test.•Marketing TipCut the jargon; write like you talk.•Marketing TipA campaign without a goal is just noise.•Marketing TipSocial proof beats self-promotion every time.•Marketing TipYour slowest page is costing you customers right now.•Marketing TipPeople forget claims but remember stories.•Marketing TipMarketing without measurement is just guessing with style.•Marketing TipOne clear message beats three vague ones.•Marketing TipA niche audience outperforms a vague one.•Marketing TipPeople buy outcomes, not features.•Marketing TipSales and marketing should share one definition of a "lead."•Marketing TipIf your CTA isn't obvious, you don't have one.•Marketing TipDon't bury your phone number three clicks deep.•Marketing TipA great offer fixes more problems than great copy.•Marketing TipYour competitors' reviews are a free research report.•Marketing TipMake your unsubscribe link easy to find, not hidden.•Marketing TipA weak headline kills a great offer.•Marketing TipYour FAQ page can quietly close more sales than your ads.•Marketing TipIf you wouldn't forward it, don't send it.•Marketing TipData tells you what happened; customers tell you why.•Marketing TipNail the first line of every email — it decides the open.•Marketing TipKnow your customer's exact words before you write your own.•Marketing TipYour homepage has 5 seconds to make its case.•Marketing TipThe fortune is in the follow-up, not the first pitch.•Marketing TipDon't launch on a Friday.•Marketing TipTrack the metric that ties to revenue, not vanity numbers.•Marketing TipTest your subject lines before you test anything else.•Marketing TipSend the email you're afraid is too short.•Marketing TipA confused visitor doesn't convert — clarity beats cleverness.•Marketing TipRetargeting works because most people don't buy the first time.•Marketing TipAsk happy customers for reviews the day they're happiest.•Marketing TipA single strong testimonial beats a wall of logos.•Marketing TipConsistency beats intensity in marketing, every time.•Marketing TipVideo converts better than text on a landing page.•Marketing TipFollow up seven times before you call a lead dead.•Marketing TipRepurpose one great piece of content five different ways.•Marketing TipReferrals close faster than cold leads, always ask for one.•Marketing TipA/B test one variable at a time, not five.•Marketing TipA slow response time is a silent no.•Marketing TipThe best time to ask for a referral is right after a win.•Marketing TipYour pricing page should answer objections, not just list numbers.•Marketing TipShort emails get read. Long emails get skimmed.•Marketing TipYour best marketing asset is a happy customer's quote.•Marketing TipPeople skim; format for the skim.•Marketing TipGreat branding makes marketing cost less.•Marketing TipA newsletter people open beats a website nobody visits.•Marketing TipIf everyone is your customer, no one is.•Marketing TipNobody reads your About page as closely as you think — but they check it.•Marketing TipGive before you ask; earn attention before you spend it.•Marketing TipYour best case study is worth ten blog posts.•Marketing TipThe riskiest headline usually wins the A/B test.•Marketing TipCut the jargon; write like you talk.•Marketing TipA campaign without a goal is just noise.•Marketing TipSocial proof beats self-promotion every time.•Marketing TipYour slowest page is costing you customers right now.•Marketing TipPeople forget claims but remember stories.•Marketing TipMarketing without measurement is just guessing with style.•Marketing TipOne clear message beats three vague ones.•Marketing TipA niche audience outperforms a vague one.•Marketing TipPeople buy outcomes, not features.•Marketing TipSales and marketing should share one definition of a "lead."•Marketing TipIf your CTA isn't obvious, you don't have one.•Marketing TipDon't bury your phone number three clicks deep.•Marketing TipA great offer fixes more problems than great copy.•Marketing TipYour competitors' reviews are a free research report.•Marketing TipMake your unsubscribe link easy to find, not hidden.•Marketing TipA weak headline kills a great offer.•Marketing TipYour FAQ page can quietly close more sales than your ads.•Marketing TipIf you wouldn't forward it, don't send it.•Marketing TipData tells you what happened; customers tell you why.•Marketing TipNail the first line of every email — it decides the open.•Marketing TipKnow your customer's exact words before you write your own.•Marketing TipYour homepage has 5 seconds to make its case.•Marketing TipThe fortune is in the follow-up, not the first pitch.•Marketing TipDon't launch on a Friday.•Marketing TipTrack the metric that ties to revenue, not vanity numbers.•Marketing TipTest your subject lines before you test anything else.•Marketing TipSend the email you're afraid is too short.•Marketing TipA confused visitor doesn't convert — clarity beats cleverness.•Marketing TipRetargeting works because most people don't buy the first time.•Marketing TipAsk happy customers for reviews the day they're happiest.•Marketing TipA single strong testimonial beats a wall of logos.•Marketing TipConsistency beats intensity in marketing, every time.•Marketing TipVideo converts better than text on a landing page.•Marketing TipFollow up seven times before you call a lead dead.•Marketing TipRepurpose one great piece of content five different ways.•Marketing TipReferrals close faster than cold leads, always ask for one.•Marketing TipA/B test one variable at a time, not five.•Marketing TipA slow response time is a silent no.•Marketing TipThe best time to ask for a referral is right after a win.•Marketing TipYour pricing page should answer objections, not just list numbers.•Marketing TipShort emails get read. Long emails get skimmed.•Marketing TipYour best marketing asset is a happy customer's quote.•Marketing TipPeople skim; format for the skim.•Marketing TipGreat branding makes marketing cost less.•Marketing TipA newsletter people open beats a website nobody visits.•Marketing TipIf everyone is your customer, no one is.•Marketing TipNobody reads your About page as closely as you think — but they check it.•Marketing TipGive before you ask; earn attention before you spend it.•Marketing TipYour best case study is worth ten blog posts.•
About your Needs
- Do you need a marketing director?
- Do you want one full time, or a piece of one?
- Would you like to improve your footprint?
- Is your brand powerful?
- Are you seeking more clients or larger engagements from existing clients?
- Is your marketing strategy sound?
- Have you built a good team?
- Is your marketing team well managed?
- How is your online presence?
- Does your website tell a story?
- Are you on the top of google?
- Is your firm using social media for real benefit?
- Are your sales efforts properly supported?
- Are your trade show efforts paying off?
- Do you just want to get started?
- Does your marketing pay for itself?