Podcast – Confessions Of Two Sales Guys – How Not To Sell Volume 3

Marketing TipA/B test one variable at a time, not five.

Marketing TipYour slowest page is costing you customers right now.

Marketing TipA confused visitor doesn't convert — clarity beats cleverness.

Marketing TipPeople buy outcomes, not features.

Marketing TipFollow up seven times before you call a lead dead.

Marketing TipA great offer fixes more problems than great copy.

Marketing TipDon't launch on a Friday.

Marketing TipYour pricing page should answer objections, not just list numbers.

Marketing TipRetargeting works because most people don't buy the first time.

Marketing TipMarketing without measurement is just guessing with style.

Marketing TipA newsletter people open beats a website nobody visits.

Marketing TipSales and marketing should share one definition of a "lead."

Marketing TipVideo converts better than text on a landing page.

Marketing TipKnow your customer's exact words before you write your own.

Marketing TipIf you wouldn't forward it, don't send it.

Marketing TipOne clear message beats three vague ones.

Marketing TipYour FAQ page can quietly close more sales than your ads.

Marketing TipCut the jargon; write like you talk.

Marketing TipData tells you what happened; customers tell you why.

Marketing TipGive before you ask; earn attention before you spend it.

Marketing TipNail the first line of every email — it decides the open.

Marketing TipReferrals close faster than cold leads, always ask for one.

Marketing TipShort emails get read. Long emails get skimmed.

Marketing TipGreat branding makes marketing cost less.

Marketing TipA slow response time is a silent no.

Marketing TipPeople forget claims but remember stories.

Marketing TipTest your subject lines before you test anything else.

Marketing TipDon't bury your phone number three clicks deep.

Marketing TipThe best time to ask for a referral is right after a win.

Marketing TipRepurpose one great piece of content five different ways.

Marketing TipPeople skim; format for the skim.

Marketing TipA weak headline kills a great offer.

Marketing TipYour best case study is worth ten blog posts.

Marketing TipYour homepage has 5 seconds to make its case.

Marketing TipYour competitors' reviews are a free research report.

Marketing TipAsk happy customers for reviews the day they're happiest.

Marketing TipA single strong testimonial beats a wall of logos.

Marketing TipSend the email you're afraid is too short.

Marketing TipThe riskiest headline usually wins the A/B test.

Marketing TipMake your unsubscribe link easy to find, not hidden.

Marketing TipTrack the metric that ties to revenue, not vanity numbers.

Marketing TipThe fortune is in the follow-up, not the first pitch.

Marketing TipSocial proof beats self-promotion every time.

Marketing TipIf everyone is your customer, no one is.

Marketing TipNobody reads your About page as closely as you think — but they check it.

Marketing TipA campaign without a goal is just noise.

Marketing TipIf your CTA isn't obvious, you don't have one.

Marketing TipYour best marketing asset is a happy customer's quote.

Marketing TipConsistency beats intensity in marketing, every time.

Marketing TipA niche audience outperforms a vague one.