Marketing Tips

Marketing TipA/B test one variable at a time, not five.•Marketing TipShort emails get read. Long emails get skimmed.•Marketing TipA confused visitor doesn't convert — clarity beats cleverness.•Marketing TipSend the email you're afraid is too short.•Marketing TipIf you wouldn't forward it, don't send it.•Marketing TipPeople forget claims but remember stories.•Marketing TipCut the jargon; write like you talk.•Marketing TipTrack the metric that ties to revenue, not vanity numbers.•Marketing TipThe fortune is in the follow-up, not the first pitch.•Marketing TipYour FAQ page can quietly close more sales than your ads.•Marketing TipIf everyone is your customer, no one is.•Marketing TipYour competitors' reviews are a free research report.•Marketing TipA campaign without a goal is just noise.•Marketing TipKnow your customer's exact words before you write your own.•Marketing TipA great offer fixes more problems than great copy.•Marketing TipConsistency beats intensity in marketing, every time.•Marketing TipMarketing without measurement is just guessing with style.•Marketing TipTest your subject lines before you test anything else.•Marketing TipThe riskiest headline usually wins the A/B test.•Marketing TipPeople skim; format for the skim.•Marketing TipAsk happy customers for reviews the day they're happiest.•Marketing TipNail the first line of every email — it decides the open.•Marketing TipA weak headline kills a great offer.•Marketing TipData tells you what happened; customers tell you why.•Marketing TipDon't launch on a Friday.•Marketing TipA newsletter people open beats a website nobody visits.•Marketing TipFollow up seven times before you call a lead dead.•Marketing TipA slow response time is a silent no.•Marketing TipYour pricing page should answer objections, not just list numbers.•Marketing TipA niche audience outperforms a vague one.•Marketing TipYour slowest page is costing you customers right now.•Marketing TipA single strong testimonial beats a wall of logos.•Marketing TipYour best case study is worth ten blog posts.•Marketing TipReferrals close faster than cold leads, always ask for one.•Marketing TipOne clear message beats three vague ones.•Marketing TipRepurpose one great piece of content five different ways.•Marketing TipNobody reads your About page as closely as you think — but they check it.•Marketing TipRetargeting works because most people don't buy the first time.•Marketing TipIf your CTA isn't obvious, you don't have one.•Marketing TipGive before you ask; earn attention before you spend it.•Marketing TipMake your unsubscribe link easy to find, not hidden.•Marketing TipGreat branding makes marketing cost less.•Marketing TipPeople buy outcomes, not features.•Marketing TipSocial proof beats self-promotion every time.•Marketing TipYour best marketing asset is a happy customer's quote.•Marketing TipDon't bury your phone number three clicks deep.•Marketing TipYour homepage has 5 seconds to make its case.•Marketing TipSales and marketing should share one definition of a "lead."•Marketing TipVideo converts better than text on a landing page.•Marketing TipThe best time to ask for a referral is right after a win.•Marketing TipA/B test one variable at a time, not five.•Marketing TipShort emails get read. Long emails get skimmed.•Marketing TipA confused visitor doesn't convert — clarity beats cleverness.•Marketing TipSend the email you're afraid is too short.•Marketing TipIf you wouldn't forward it, don't send it.•Marketing TipPeople forget claims but remember stories.•Marketing TipCut the jargon; write like you talk.•Marketing TipTrack the metric that ties to revenue, not vanity numbers.•Marketing TipThe fortune is in the follow-up, not the first pitch.•Marketing TipYour FAQ page can quietly close more sales than your ads.•Marketing TipIf everyone is your customer, no one is.•Marketing TipYour competitors' reviews are a free research report.•Marketing TipA campaign without a goal is just noise.•Marketing TipKnow your customer's exact words before you write your own.•Marketing TipA great offer fixes more problems than great copy.•Marketing TipConsistency beats intensity in marketing, every time.•Marketing TipMarketing without measurement is just guessing with style.•Marketing TipTest your subject lines before you test anything else.•Marketing TipThe riskiest headline usually wins the A/B test.•Marketing TipPeople skim; format for the skim.•Marketing TipAsk happy customers for reviews the day they're happiest.•Marketing TipNail the first line of every email — it decides the open.•Marketing TipA weak headline kills a great offer.•Marketing TipData tells you what happened; customers tell you why.•Marketing TipDon't launch on a Friday.•Marketing TipA newsletter people open beats a website nobody visits.•Marketing TipFollow up seven times before you call a lead dead.•Marketing TipA slow response time is a silent no.•Marketing TipYour pricing page should answer objections, not just list numbers.•Marketing TipA niche audience outperforms a vague one.•Marketing TipYour slowest page is costing you customers right now.•Marketing TipA single strong testimonial beats a wall of logos.•Marketing TipYour best case study is worth ten blog posts.•Marketing TipReferrals close faster than cold leads, always ask for one.•Marketing TipOne clear message beats three vague ones.•Marketing TipRepurpose one great piece of content five different ways.•Marketing TipNobody reads your About page as closely as you think — but they check it.•Marketing TipRetargeting works because most people don't buy the first time.•Marketing TipIf your CTA isn't obvious, you don't have one.•Marketing TipGive before you ask; earn attention before you spend it.•Marketing TipMake your unsubscribe link easy to find, not hidden.•Marketing TipGreat branding makes marketing cost less.•Marketing TipPeople buy outcomes, not features.•Marketing TipSocial proof beats self-promotion every time.•Marketing TipYour best marketing asset is a happy customer's quote.•Marketing TipDon't bury your phone number three clicks deep.•Marketing TipYour homepage has 5 seconds to make its case.•Marketing TipSales and marketing should share one definition of a "lead."•Marketing TipVideo converts better than text on a landing page.•Marketing TipThe best time to ask for a referral is right after a win.•

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August 12, 2020

Podcast – Confessions Of Two Sales Guys – How Not To Sell Volume 3

How do you NOT handle competitors in a sales situation? Love0 Share Tweet Share Pin

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