Marketing Video – Fractional Marketers Ask: What Is Your Data Strategy?

Marketing TipAsk happy customers for reviews the day they're happiest.

Marketing TipTest your subject lines before you test anything else.

Marketing TipRepurpose one great piece of content five different ways.

Marketing TipConsistency beats intensity in marketing, every time.

Marketing TipIf you wouldn't forward it, don't send it.

Marketing TipNail the first line of every email — it decides the open.

Marketing TipThe fortune is in the follow-up, not the first pitch.

Marketing TipIf your CTA isn't obvious, you don't have one.

Marketing TipMake your unsubscribe link easy to find, not hidden.

Marketing TipYour slowest page is costing you customers right now.

Marketing TipYour best case study is worth ten blog posts.

Marketing TipSocial proof beats self-promotion every time.

Marketing TipA campaign without a goal is just noise.

Marketing TipA newsletter people open beats a website nobody visits.

Marketing TipYour homepage has 5 seconds to make its case.

Marketing TipA/B test one variable at a time, not five.

Marketing TipSend the email you're afraid is too short.

Marketing TipVideo converts better than text on a landing page.

Marketing TipDon't launch on a Friday.

Marketing TipA niche audience outperforms a vague one.

Marketing TipA great offer fixes more problems than great copy.

Marketing TipShort emails get read. Long emails get skimmed.

Marketing TipData tells you what happened; customers tell you why.

Marketing TipA slow response time is a silent no.

Marketing TipYour FAQ page can quietly close more sales than your ads.

Marketing TipKnow your customer's exact words before you write your own.

Marketing TipNobody reads your About page as closely as you think — but they check it.

Marketing TipYour best marketing asset is a happy customer's quote.

Marketing TipA weak headline kills a great offer.

Marketing TipPeople forget claims but remember stories.

Marketing TipSales and marketing should share one definition of a "lead."

Marketing TipYour pricing page should answer objections, not just list numbers.

Marketing TipYour competitors' reviews are a free research report.

Marketing TipOne clear message beats three vague ones.

Marketing TipPeople buy outcomes, not features.

Marketing TipA single strong testimonial beats a wall of logos.

Marketing TipGreat branding makes marketing cost less.

Marketing TipThe best time to ask for a referral is right after a win.

Marketing TipIf everyone is your customer, no one is.

Marketing TipA confused visitor doesn't convert — clarity beats cleverness.

Marketing TipTrack the metric that ties to revenue, not vanity numbers.

Marketing TipPeople skim; format for the skim.

Marketing TipFollow up seven times before you call a lead dead.

Marketing TipMarketing without measurement is just guessing with style.

Marketing TipDon't bury your phone number three clicks deep.

Marketing TipRetargeting works because most people don't buy the first time.

Marketing TipReferrals close faster than cold leads, always ask for one.

Marketing TipGive before you ask; earn attention before you spend it.

Marketing TipThe riskiest headline usually wins the A/B test.

Marketing TipCut the jargon; write like you talk.