Author: Bill Decker

Not every business needs a full-time marketing hire. Here’s how to tell whether you need help now, and how much.

An unfilled marketing role costs a lot more than the salary you’re saving. Here’s what actually adds up.

DIY marketing gets you further than you’d think — until it doesn’t. Here’s how to spot the ceiling.

They’re not substitutes for each other. Here’s what each one is actually built to do — and how they work well together.

The math tends to favor fractional help more than people expect. Here’s where the return usually shows up first.

“We’ll figure out marketing once things settle down” is one of the most expensive sentences in business.

No lengthy onboarding, but a deliberate first month. Here’s what it typically looks like, week by week.

A full-time salary doesn’t know it’s the off-season. Here’s a flexible alternative for cyclical businesses.

Founder-led marketing is a great start and a poor permanent plan. Here’s when and how to hand it off.

How you bring a fractional marketer on board has a real effect on how fast they can help. Here’s what works.