The Lemonade Radio business advice show — quick, practical episodes on marketing, sales, and running a company, hosted by Bill Decker. Listen right here, or subscribe wherever you get podcasts at lemonaderadio.com.
Lessons From The Road: Start Up Tips 1-2-3
Quick-fire, one-liner advice covering business basics from A to Z.
The Top Ten Reasons Marketing Departments Fail, Part 2
The second half of the countdown on where marketing teams go wrong.
How To Negotiate, Volume 1
A quick primer on the fundamentals of negotiating well.
Top Ten Reasons Sales Forces Fail
The key factors that quietly sink sales teams — and how to avoid them.
7 Elements Of A Sale
Breaking a sale down into its fundamental building blocks.
Can Ethnic Marketing Help Your Business?
A look at reaching demographic markets many businesses overlook.
Top 10 Reasons Marketing Fails
The most common ways marketing plans fall apart.
The 4 Slide Marketing Plan
Why a great marketing plan should fit on a single page.
How to Manage Partners
Keeping business partnerships healthy and productive.
Strategic Planning, Volume 3
Wrapping up the series by building strategy around customer needs.
Strategic Planning, Volume 2
The middle chapter of the strategic planning series.
Strategic Planning, Volume 1
Where it all starts: the opening discussion on strategy and planning.